Six independent companies operate under the brand Chaos Hairconcept, 12 hairdresser salons in two countries and 160 employees. The Kufstein location installed digital signage from Peakmedia.
With Peakmedia and chaos together, a concept for entertainment, information, and cross-selling was developed. Over the washbasins a 40′ Samsung LED screen was installed, oriented downward, in discreet white housing.
The drawing concept is applied to the average residence and is balanced with news, weather and advertisements. The concept makes the school. A simple transfer of information and a clear incline in customer interest for a new or alternative product and application takes place.